"I have been given a free copy of this book
in exchange for my honest opinion"
This is a great book that really puts into focus how games can be part of a company. Not that it has to be a company that creates games, but one that adds it to their campaigns, allowing engagement and connecting with their customers. I've noticed this trend and it's not a bad idea at all! Plus, it doesn't even have to be digital, but even something that is in hand. The examples in this book of companies that use gamification marketing are some I've seen and used myself.
I can't say I have any complaints because I love games and they create an exciting reason for many to go visit this business when winning and a challenging fun game is involved. The ability to bring a bit of engagement through gaming can really help so much and make things a bit more friendly when it comes to attracting more clients, customers, and companies that you want to work with. Even when there is nothing able to be seen on the page, the cute little games that they put on the error page or empty page can be quite fun and not as upsetting as nothing being seen.
That is the purpose of this book, allowing a small company or big one to get involved in the new trend and build a game-related marketing scheme to entice anyone passing by, seeing the ad and wanting to participate or just those who done business with the company to bring more friends and want to work with them longer. It's something about games that really catches attention and when a company provides one, it makes it even more exciting and interesting to cause a standout for this particular company as well as encourage anyone to jump on in and try their luck.
So what will one learn from this book, well you can learn how to begin, executing a plan and monitoring the changes of much more positive it has been and beneficial to the company one owns adding a game-related approach to marketing their company. Plus, if all else, the negative effect that could happen with the first time, is also covered and teaches you the benefit of messing up. How you can learn from it and do better the next time.
Therefore, is this book, Gamification Marketing For Dummies helpful? Of course, it is! It's a great way to add something new and entertaining to a company while improving the volume of orders and people visiting the location of the company on a daily, weekly or monthly, and so on basis! A great way to get new customers and keep them.
About the Authors:
Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.
Book Details:- Wiley Books
- ISBN: 978-1-119-66397-3
- October 2020
- 304 Pages
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